Nickname: Michael

Review: Businesses naturally set up a buyer-seller interaction based on a transaction of some kind. In a business based on life and death, there has to be a disappearance of the transaction, and it has to transform into a people-people interaction. Because businesses are succesful when they provide value and satisfy a need, in this case, the incentives on the part of "buyers" is a desire for normalization, caring and attention, a different need than businesses often look to satisfy. This requires that the business orient in a different way than when buyers are looking for efficiency, service and price.

Date reviewed: Aug 24, 2006 6:32 PM