Nickname: GW

Review: As an Advertiser to both Google and Yahoo, I can understand how Google can afford to pay out $900M to MySpace. My budget layout ratio of Google to Yahoo is about 40 to 1 because of the simple fact that I get better sales leads from Google and they provide better tools in AdWords. What really ticks me off about Yahoo's service is that they don't let you limit advertising only on Yahoo's search engine. It has to be "all-inclusive", meaning your Ads get to be displayed in Yahoo's search partner Web sites too.

Date reviewed: Aug 9, 2006 3:06 PM