Nickname: Gab

Review: Good question, what is a click? A fine mix between algorithms and psychology. Some questions: 1)Is someone who clicks on an ad to buy the product associated to this ad a "real click?" (Sure!) 2)Is someone that click son an ad because he wants to support the publisher a good click? (?) 3) Is someone that uses an ad to go to the Web site a good click when he knows the Web site? (Example, you want to buy a Dell Computer) Perhaps the best approach is to "rate" the click? I think the concept of "CPC" is wrong since the start of this approach. I believe in the "CPA" approach, (the cost per action), but it also means that the advertiser must be honest. I also believe in an approach where the advertiser is free to give what he wants, and the entity who manages these parters is responsible to distribute ads on best publishers. The more you give, the more you will be shown, the more you earn.

Date reviewed: Aug 4, 2006 9:31 PM

Nickname: nexiv

Review: When you spend a few thousand on Google and get a good amount of sales from it you expect other ad placement providers to do the same. However, when we tried another known provider, who I won't name, we found that we had zero sales on our investment. We have heavy custom big brother tracking, we know how many hits we get from any given source. The odd thing is that the numbers didn't even come close to a match up (like Google's would). When we confronted them about this shocking overture in hits they supplied logs. Obvious problems where found, repeated clicks from the same source that never hit our systems were present in their logs. Too many to be a simple error in fact. The logs seemed to be cooked.

Date reviewed: Aug 3, 2006 10:40 PM

Nickname: sid

Review: Google's costs are insane, disabling search terms unless you bump the price per click. In a one month time frame Google cost me $1200 and Yahoo cost me $200. Google drives about 55% of my traffic.

Date reviewed: Aug 3, 2006 8:08 PM