Nickname: Goto

Review: Home Depot's advertising play is the shape of things to come. Audiences want information they can do something about: actionable information they can actually find and use. The first wave of a regnant paradigm shift came from web logs, podcasting, Flickr and the like. The second wave which stems from the first is the gradual realignment of what Web-based video, as in television schedules, actually means.The third wave arrives when all advertising on the public Internet is free: totally free! And its doable today. Corporations such as Home Depot are leading the way by selling relevant third party ads on virtual shelf space. Soon it will be the case that other companies will not only sell ads on their own web sites, but that product and services companies will begin placing their own free ads inside free ad networks intended for audiences of one person and located in product, service and topic-specific master channels or ?pods? in the dot-com name space. Derick Harris Cyber ID Hawaii

Date reviewed: Aug 2, 2006 7:27 AM

Nickname: Not Suprised

Review: Streaming ads make shopping the Internet more difficult. They slow down loading, they interrupt what you are looking at and are just plain frustrating to the shopper. I'm not suprised that Home Depot would go for the bucks from their own vendors at the expense of their customers' shopping experience.

Date reviewed: Aug 1, 2006 7:01 PM

Nickname: Internet

Review: With population, economic gains, trend to home improvement is no less than home purchase. The real estate prices in many developming countries are booming including China, India, Pakistan. China itself is major vendor to home improvers worldwide.

Date reviewed: Aug 1, 2006 9:07 AM