Nickname: Nothing4Something

Review: Have been using MIVA for about 18 months changing up my site. July received 700+ clicks, no conversions. They say there is no fraud. Rervised site 3 times now. Looks and smells like all others in my industry. Zero conversions come on. Not using MIVA anymore.

Date reviewed: Jul 31, 2006 11:20 PM

Nickname: bhenning

Review: Pay-for-performance is an unacceptable model for content sites unless the payout is very high and it is administered by a trusted third party. I find it ridiculous that newspaper, magazine and TV ads are on a CPM (cost per mille) basis, yet Web advertisers expect cost per action. I used to run a large ad- supported Web site; and it was amazing how the CPM ads were designed to generate high click-through ratios, and how the CPC ads were plastered with 800 numbers and Web site addresses discouraging people from clicking, and how the CPA campaigns never paid out anything. It is the job of the creative and the Web site it points to sell the product -- not the content sites' job.

Date reviewed: Jul 26, 2006 7:33 PM

Nickname: capitalism

Review: The market will set the price - do not regulate. If advertisers don't agree with 15% fraud, lower your online budget or cost-per-click (cpc) to a rate that you agree with. Even in brick and morter, you are going to get some traffic that is totally not a shopper, let alone a buyer. You still pay the overhead of having the store, the parking lot, the staff, etc. This is the cost of doing business. There is no 10% guarantee of anything (save death and taxes). Ciao.

Date reviewed: Jul 25, 2006 4:30 PM

Nickname: Jeremy

Review: If click fraud could account for 15% of Google's ad revenues, wouldn't that suggest that if click fraud were eliminated, Google's revenues would be 15% less than the reported figures?

Date reviewed: Jul 25, 2006 4:18 PM

Nickname: crl

Review: Why not just negotiate a price with Google that incorporates the anticipated amount of click fraud. For example, if you're willing to pay $1 for each legitamate click and you expect 20% of clicks to be fraudulent, negotiate a price of 80 cents.

Date reviewed: Jul 25, 2006 4:11 PM

Nickname: Steve

Review: We are an advertiser on Google and still believe that there is click fraud going on. This cannot stop unless it becomes pay for performance.

Date reviewed: Jul 25, 2006 3:48 PM

Nickname: cucu

Review: Well, Google could also promote click fraud (since they win from it, so they are "part of the fraud") but that was pretty much what pretty much killed Overture/GoTo.

Date reviewed: Jul 25, 2006 1:03 PM