Nickname: Tom Keefe

Review: Good article that sparked a couple of thoughts. 1) Some companies are experimenting with blogs written by groups of employees. This provides variety of content and voice, while limiting the impact of one blogger leaving. 2) Conferences can be just as visible as blogs, now that speakers are making their presentations available for download from websites. <a href="http://www.iabc.com/education/ic/vanHandouts.htm">Here is an example.</a>

Date reviewed: Jul 19, 2006 9:12 PM

Nickname: Nampp

Review: Customers will communicate their experiences online. If not through blogs, then via reviews, forums, etc. The Internet makes the world a very transparent place. Corporate blogs can be a step towards a closer interaction with customers and possibly prove to be a powerful instrument to listen better to the voice of the customer. That is, if conversations on blogs are used to analyze and improve aspects of customer interaction and experiences. In other words, embrace this opportunity or stay subject to dispersed online word-of-mouth.

Date reviewed: Jul 19, 2006 3:18 PM

Nickname: Easton Ellsworth

Review: Nick, I've been following the Dell one2one blog closely over the past week and have published a detailed review of it at my own blog. I agree with your points here and hope that Dell and other companies will learn quickly from their blogging mistakes. For Dell, *not* having a blog for so long was a mistake. The same goes for many other companies.

Date reviewed: Jul 19, 2006 2:18 PM

Nickname: Oflih

Review: Thanks for the great article. That was needed for some time now. There are several companies and individuals that are consulting in regards to blogging on corporate level: to name a few, Robert Scoble and Jeremy Wright. No advertising here, but I think Blogtronix and Community Server are most ahead while SixApart is a little behind in regards to functionality, but with biggest market share for some unknown reason.

Date reviewed: Jul 18, 2006 6:00 PM