Nickname: helgavisiontravel

Review: excellent approach to market. there are many excellent products outthere,is how you market the product what counts. Latinos we are too hurt and we dont like lies or to big of approach. we like simplicity and truth. www.myvisiontravel.com/2595 www.agenciadeviajesvirtual.com ita2595 click---u.s.a.flag visiontravel:pto rico,nicaragua,argentina,colombia,venezuela,u.sa.espana.....business and leisure opportunity .Experiencia empresarial...

Date reviewed: Sep 19, 2007 6:39 PM

Nickname: Truth

Review: Wow. All that space and nothing new stated. Advice to anyone looking for help. Check track record. Researchers are not marketers.

Date reviewed: Jul 28, 2006 7:16 AM

Nickname: randy

Review: Felipe is well-versed in the matter. I would add that most small to mid-sized companies should use experienced Hispanic marketing consultants to help them address this market, and not use an agency until they get their strategy developed. There are many areas a consultant can help with that agencies cannot.

Date reviewed: Jul 19, 2006 7:30 PM

Nickname: Victoria Blanks

Review: I think the article hits it on the head when it says that it is not marketing to Latinos if you translate your typical ad into Spanish. It must be a deliberate and conscious effort placed to target the Bilingual, Latinos varied in all over the States. And being Latina myself, once I find a good product/company, I'm immediately calling my sister, mother and commadres to tell them about it. The buying power, Latin-owned businesses and influence is undeniable.

Date reviewed: Jul 14, 2006 10:10 PM

Nickname: Pam

Review: Absolutely agree with Dr. Korzenny's comment about connecting with Hispanic consumers via finding the key insight, then developing the strategy. Market vision takes that same approach in below-the-line Hispanic marketing, as Kathryn Martinez, our chief strategy officer, pointed out in a recent chiefmarketer.com column. She gives an example of tweaking Fisher-Price's general-market positioning (Play. Laugh. Grow.) to make it relevant to Latina moms.

Date reviewed: Jul 14, 2006 9:20 PM

Nickname: Michelle Moscona

Review: As always, Dr. Korzenny provides deep insights and thoughtful commentary on what is takes to succeed in the Hispanic market.

Date reviewed: Jul 13, 2006 4:56 PM

Nickname: Arthur

Review: Thought the article and interview was mundane, and written for an audience with no marketing or retailing experience.

Date reviewed: Jul 13, 2006 4:54 PM

Nickname: Jim Matorin

Review: Stacy: Good article. I am a marketing geek, thus study demographic trends for both articles I write and speeches I make, as well as to provide direction to clients in the marketing of their food products. New learning: after speaking with several people. "Hispanic" is not a prefered name among the Latino population. They feel that it is an antiquated, coined expression, like "gringo." Latino is more encompassing of what their true heritage is all about now. Confused why every article I read still references Hispanic unless it is food related to flavors, thus Latino is the profile used. Your thoughts? Jim Matorin Business Catalyst SMARTKETING

Date reviewed: Jul 13, 2006 4:31 PM

Nickname: Shayne Walters

Review: Felipe speaks the truth! We are big fans, echo his advice, and preach his message. All are incorporated in our program, Carmen's Cupones y Consejos (Coupons, Tips and Advice), the leading segmented, bilingual, co-op direct mail program that provides positive ROI for brands seeking exposure to U.S. Hispanic households. Best Regards, Shayne Walters President/Founder Carmen's Cupones y Consejos Carmen's Coupons, Tips and Advice

Date reviewed: Jul 13, 2006 5:07 AM