Nickname: Ashish Sinha

Review: The report will also help the advertisers in defining their target base. Have a look at this: http://ashish-sinha.blogspot.com/2006/07/online-newspaper-readers-profitable.html Ashish

Date reviewed: Jul 4, 2006 11:44 AM

Nickname: nebtexwash

Review: I liked the article and would have liked to read even more.

Date reviewed: Jun 25, 2006 11:52 AM

Nickname: Dr Jayanth G Paraki

Review: Here is a link to an interesting article I wrote a few years ago http://www.india-today.com/ctoday/20001101/columns2.html Cyberspace and the Web is generating a new hip-hop culture devoid of sanity and vision. The youth are the hardest hit.

Date reviewed: Jun 9, 2006 2:28 AM

Nickname: Jonathan

Review: What a ridiculous article. Next time you publish tripe like this, do some proper research that covers the necessary crosssection of people for this article to seem relevant and tangible. WebAffairs Inc. www.webaffairs.ca

Date reviewed: Jun 8, 2006 8:40 PM

Nickname: JC

Review: But just how computer-savvy are these advertisers, and what are they doing to reach those who are? Adding a banner or popup in HTML, Java, Flash is still the most common way of advertising, but that doesn't necessarily mean you're going to reach all audiences. The sale of Pop Up blockers proves that most people don't care for anything that interferes with their target Web site and will go out of their way to eliminate it. As more people learn about these methods, it's only a matter of time until they grow stale. I do my best to educate others about it and struck a nerve with a class presentation on Open Source browsers -- yes, that one. So as much as I enjoy your online publication, sorry BusinessWeek, but I haven't seen an ad on your site in months now. Same goes for several other popular sites and even those AdWords from Google and Yahoo/Overture. On second thought, maybe these comments would have been better on a BW story on the beauty of Open Source development.

Date reviewed: Jun 8, 2006 6:44 PM

Nickname: Dr Jayanth G Paraki

Review: "There's a huge gap between what people say they do and what they actually do," said Pam Horan, president of the Online Publishers Assn. Is it surprising? "Every form of research has its trade-offs," says Holmes. What does this imply? I would imagine "transfer of knowledge" to be the key dominant purpose of research. The phrase "trade off" appears to convey something less than optimum. Case in point: No researcher observed a subject viewing pornography. How does this matter? Or put it another way, even if you conduct objective research with subjects viewing pornography it is unlikely to yield results of substantial value. Inter-disciplinary research with contributions from forensic psychology is productive. Often criminals with deviant sexual behavior do have facets of personality that may be worth viewing in a different light. Conversely, for those with an established psychiatric disorder, pornography will tip the scales against full recovery and make therapy ineffective.

Date reviewed: Jun 8, 2006 11:17 AM

Nickname: hamilton

Review: Forgive me if I don't find the fact that people of all age groups and genders use the Internet for a similar amount of time each day to be a convincing argument that we all use it the same way, period. And, observer effect much? Y'think? Surely there are better ways to evaluate the meaning of the Web as a medium.

Date reviewed: Jun 8, 2006 6:34 AM