Nickname: SP

Review: I've worked with IDEO people in a project four years ago. I can't tell you that they're not a waste of time, rather than a very interesting way of working. It is not for saying that they're the chosen one, or that they have the truth. But the way they work is really effective and finally their results talk by themselves. Any big company that consider itself, know about IDEO relevance.

Date reviewed: Dec 5, 2005 11:50 PM

Nickname: kb

Review: Symbiont: Don't you find it strange that the people of IDEO have been so succesfull with their products that they created by "wasting time"? I believe that this is a very effective way to enter the market. They seem to be asking people what they want, rather than telling them.

Date reviewed: Sep 26, 2005 6:26 PM

Nickname: biodezine

Review: Re: controlling the market. That's part of the story, but don't forget that the market is people, for whom you're ultimately designing, and therefore need to design for their needs, desires, opinions, attitudes and beliefs. As such, successful design ought to be both a reactive and proactive endeavor.

Date reviewed: Sep 26, 2005 4:54 PM

Nickname: symbiont

Review: The market will always dictate what is a success and what is a failure. What is created in the lab or, in this case, the company as an experiment, is only as good as the market's acceptance of the new new thing. The market for their new ideas has to be created from scratch. That is a waste of investor's capital and the window for that kind of frivolous innovating is now closed! To design and develop a new product with these techniques of protoyping, observation, spinning, and propagandizing is wasteful and inefficient. If you want success, control the market!

Date reviewed: Sep 24, 2005 3:57 AM

Nickname: Azim

Review: I agree with the overall concept of having a portfolio experiments to remain competitive in the marketplace.I think that the same concept should be explored with internal customers such as managing human resources, learning, relationships and internal operations.

Date reviewed: Sep 19, 2005 1:58 PM