Nickname: Tom Frum

Review: I think I get it. A while back IBM sold off their PC line to a Russian-sounding company from China. Now that IBM doesn't design anything, they elevated the position of the gentleman in charge of it to Vice President, a first at IBM. The new IBM Design Vice President is in charge of selling Industrial Design Services from a virtual storefront called "Brand and Values Experience." They hope to do well in the Chinas. Makes sense.

Date reviewed: Oct 17, 2007 10:13 AM

Nickname: Tom Frum

Review: I think I get it. A while back IBM sold off their PC line to a Russian-sounding company from China. Now that IBM doesn't design anything, they elevated the position of the gentleman in charge of it to Vice President, a first at IBM. The new IBM Design Vice President is in charge of selling Industrial Design Services from a virtual storefront called "Brand and Values Experience." They hope to do well in the Chinas. Makes sense.

Date reviewed: Oct 17, 2007 10:11 AM

Nickname: DesignMaven

Review: Mr. Green: Kudos and accolades on the promotion from Director of Corporate Identity to VP Brand and Values Experience. Most important, thanks for keeping the Integrity of Thomas J. Watson's goals and aspirations alive in reference to his vision for IBM. Perhaps the most profound comment I will make: Bless you (as Director of Corporate Identity) for not allowing the bulldozers to destroy Paul Rand's ingenious corporate identity for IBM. Murder By death, torture and execution was committed on Saul Bass's AT&T, Paul Rand's UPS, and Peter J. Oestreich's Kodak. IBM has stood the test of time as an identity, trademark and brand nearly 50 years. Let's continue to preserve Thomas Watson's ideal and and Paul Rand's vision! DM

Date reviewed: May 27, 2006 1:20 AM

Nickname: Don

Review: Lee has done an excellent job of getting qualified individuals to do design. His leadership has been a help to IBM and I am glad to see that IBM has promoted him.

Date reviewed: May 23, 2006 2:04 AM

Nickname: Jerry

Review: Wow! This ace of an article changed my antiquated views of IBM. Technology may be the tool, but like all tools, if you don't have anything to use it on it has no value. The value is in the implementation of the tool to the use it is to be put.

Date reviewed: May 19, 2006 5:53 PM

Nickname: julie green

Review: Jessie! You did a nice job articulating my husband's leadership role at IBM and his unique opportunity to create new solutions in technology through design and its creative discipline. -JG

Date reviewed: May 16, 2006 6:14 PM

Nickname: Dave

Review: Mr. Green's example of the floor trader's hand-held device is proof of the article's conclusion: Technology, in and of itself, may have little or no relationship to the customer's business focus, it's current implementation and whatever future goals and implementation it ought to pursue. You must understand, from the people who know the business, where the business should go (they may need coaching, teaching, or prodding) and then let technology assume its role in the implementation that would try to achieve all possible productivity with the tools that are available or possible.

Date reviewed: May 16, 2006 6:11 PM

Nickname: Wixie

Review: Very good article revealing the inside perspective of Sam Palmasano's IBM. It isn't yet recognized but there is a new IBM and it has no serious competition. WW

Date reviewed: May 16, 2006 2:10 PM