Nickname: j_michael

Review: It will take more than marketing hype for HP to deliver on their spiffed image. They make very good hardware, in general, but universally fail when the hardware requires software more sophisticated than a device driver. Everytime I see an HP all-in-one wireless product in an office, I ask about their (the user's) satisfaction. Invariably, they tell me that the print function (e.g., simple device driver) works but the scan function isn't worth using because the software can't seem to work consistently. I have spent elapsed weeks talking to their Indian call center and have never resolved a thing. It is not within their training to accept that the user is knowledgeable and the causal is software (or installation script) bugs. My advice to HP executive management is to save the ad dollars and place them into hiring software engineering and test staff.

Date reviewed: Jul 27, 2006 6:52 PM

Nickname: HaX0r

Review: I have an HP NX9110 business laptop, 80gig hdd, 1 gig RAM, 15.4 LCD, DVDRW-CDRW, built-in 801.11a/b/g no problem with mine. I had an issue with bluescreens, in which case it was the RAM so I opened it up and found out my RAM was not placed fully into the slot under the keyboard and underneath the laptop itself. Issue was resolved by myself but the HP India folks only told me its a software issue, lots of luck, hello? Hello? Hello? How come you call for support and don't talk to me? Truth is I didn't want to talk to someone from Bangalore, India.

Date reviewed: Jun 24, 2006 4:52 AM

Nickname: pipik

Review: I, too bought a1250n desktop last fall at Staples. Had to return it for another. Price, speed, size etc ok!

Date reviewed: May 15, 2006 9:11 PM

Nickname: KlingonProverb

Review: Jonathon Ive is a vice-president of design at Apple. Sam Lucente is Director of Brand and Experience at HP. Design is not a core value at HP and never will be. I wish them luck, but it will take more than smoke and mirrors.

Date reviewed: May 12, 2006 11:38 AM

Nickname: Edw3rd

Review: Why is this in the News Analysis section? It should appear in the Special Advertising Section of the magazine... This is nothing but promotional fluff and hype. If Burrows did his due diligence, he'd find there is nothing breakthrough here and, as several readers point out, is nothing but the typical rehash of old Apple work by old Apple employees.

Date reviewed: May 11, 2006 2:39 AM

Nickname: RBL

Review: HP is like GM. They rely on marketing, not innovation. This campaign, in the end, will flop. The proof it's all smoke and mirrors? The products themselves. They're generic PCs with no innovation. The "NX9420"? What the hell is that? Now think iBook. iMac. iPod. Those are innovative, memorable product names for innovative, memorable products.

Date reviewed: May 10, 2006 7:50 PM

Nickname: History Buff

Review: Cool, history repeating itself. The concept is hauntingly familiar to Apple Computer's 1994-95 campaign featuring the line "What's on your PowerBook?" where a plethora of famous and somewhat obscure people showed just how personal their Apple computer was. The great twist of these ads was that later versions showed very dissimilar pairs showing how the same tool could be used so wonderfully differently. Advertising is full of me-too concepts and the general notion that there are no new ideas (just ask any agency executive), but it's painful to see such a once-dominant giant pay what was likely way too much for an idea that is already associated--pssst, because it was already done over a decade earlier with another computer company! C'mon, at least buy an automaker's concept or something from another category. What's even more shameful is that HP still uses the "invent" line with its logo when they more often simply ape the true innovators. The fat lady is preparing to sing?

Date reviewed: May 8, 2006 6:25 PM

Nickname: GreenSalad

Review: Love their hardware, hate their software. It's a shame to buy a nice printer/fax/scanner only to find it's got cheesy drivers and clumsy helper software.

Date reviewed: May 7, 2006 6:33 AM

Nickname: TB

Review: HP has always been a great company with a large arsenal of products. The only thing missing has been the swagger of being a major player in the market. It seems to me that they have had the attitude of "Build it and they will come." Looks like this campaign will begin to show off some of the capabilities of all products, not just printers.

Date reviewed: May 6, 2006 2:20 AM

Nickname: Goldfiner

Review: Sounds like Mr. Chahil "gets it." Early computing might have been about RAM and megahertz, but these days it's about empowerment and helping to make life easier. Now that they've got marketing sorted, now they'll have to deliver great products to match.

Date reviewed: May 5, 2006 10:42 PM