Nickname: Cynthia

Review: A business should evaluate a book like any other marketing tool. For those who professionally publish their own books (i.e. they hire people to write, edit, publish & promote), they can get a faster return and realize significant business impact. One of our clients commented once that their book helped a lot of "fence-sitters" who they had been talking with for a while to take the plunge. It created the necessary tipping point and increased their position against their competitors by saying "we wrote the book on this," and plunking it down on the desk. For this reason, our clients often give away as many books as they sell. One client has attributed millions in consulting fees to his book - tied in with his other marketing programs.

Date reviewed: Feb 7, 2007 4:21 PM

Nickname: Mac

Review: Luis, to find knowledgeable potential authors, look at authors/journalists and columnists/newsletter writers who write in your field--find them in magazines and Web sites in your field, then e-mail them with your proposal. Just remember that actually "writing" the book is even more work than having the idea and the expertise. So expect to either split the revenues from your potential bestseller generously, or if it's not likely to be a bestseller, potentially to have to actually pay your co-author.

Date reviewed: Apr 17, 2006 7:49 PM

Nickname: Kare Anderson

Review: To leverage one's experience, writing and promoting time - and profitability, one powerful method is to picture a two or three book series before one writes the first book. Keeping in mind the launching of the three books helps one plan time as a business owner and as an author.

Date reviewed: Apr 14, 2006 6:14 PM

Nickname: Luis

Review: Where would I have to go to get help in writing a book about financial planning.

Date reviewed: Apr 14, 2006 10:17 AM