Nickname: artytoit

Review: Most people ignore advertising and/or just find it annoying. The amount of ads people click on, compared to the number that are constantly shoved in their faces, must be relevantly small.

Date reviewed: Jul 15, 2007 9:45 AM

Nickname: bobbyd

Review: We are experimenting with ads that link to tags. For example when people join verbdate.com they might place the tag "yoga" in their profile, therefore all with this tag see lululemon ads, skiers see ski trips to Aspen and Whistler etc. People don't mind advertising as long as its relevant to them!

Date reviewed: May 24, 2007 12:42 AM

Nickname: adam

Review: Profile.com is a great little place for social networking, geared more towards adults than kids. There I find plenty of real conversation and the small community is very welcoming and open.

Date reviewed: Apr 22, 2007 3:32 PM

Nickname: June

Review: I teach an entrepreneurship course with a focus on social networks. If any one has more resources about the future of profitability in social networking, please forward them on.

Date reviewed: Sep 15, 2006 2:45 PM

Nickname: catapa

Review: LinkedIn is more of a business directory than a social network. Real online networks are openBC for business users, http://www.sossoon.net for organizations and http://www.academici.ac for research and higher education.

Date reviewed: Apr 12, 2006 8:02 AM

Nickname: Eric Kintz

Review: What will be interesting to watch is whether big brands can move beyond simply advertising on social networking sites and really embrace the social networking phenomenon. Two examples: joga.com, the social networking communinity focused on soccer launched by Nike and Google and our own experiment at HP with Cyworld in Korea where we have our own photo community. See my posting on this topic: http://h20325.www2.hp.com/blogs/kintz/archive/2006/04/08/883.html

Date reviewed: Apr 11, 2006 11:58 PM