Nickname: Piedmont

Review: I really do think this was a test by Google to see how the process works. It will be tough though because people advertising online are used to measurable ROI... you sure don't get that often in print.

Date reviewed: Mar 28, 2007 6:13 PM

Nickname: bally

Review: If these ads were unsuccessful at the very low rates Google auctioned them off, it sorta makes you wonder about the credibility of magazine ads in general. I understand the significance of print ads but there has to be a median. I guess it's all how the advertisers measure success? Or maybe there's some sort of loophoed in taxes where advertising can be written off in its entirety? If not, how can corporations justify paying the typical rates of magazines without immediate results. I think Google Print Ads will be successful, but I think magazines are the wrong place to look.

Date reviewed: Nov 27, 2006 9:10 AM

Nickname: brian

Review: Personally, with as much cash as they have and as many fired up people that they still retain, despite the fact that they are all rich now, makes me believe they'll figure this out eventually. http://tinybusiness.wordpress.com

Date reviewed: Nov 25, 2006 4:18 AM

Nickname: post50modern

Review: I was one of the winners in the Google print ad auction. I was able to get a half page ad in Road & Track for a few hundred dollars. The posted rate on their online media kit says the same ad would cost over $60,000! The company I work for manufactures steel buildings which more often than not are used as garages for cars or workshops. So I think I chose well when choosing Road & Track. I have put a special toll-free number in the ad to track all leads and sales. The ad runs in Sept. I'll let you know if it was worth the $300. I'm sure it will be!

Date reviewed: Jun 14, 2006 5:54 PM

Nickname: Kinent

Review: Um, ABE, didn't Bonds use steroids?

Date reviewed: Mar 30, 2006 5:22 PM

Nickname: Labeler2003

Review: Come on Business Week. You know more about print advertising than this article shows. Running ads for products that are not targeted specifically at the publications readers, and only running them for one month is not going to work no matter who sold you the ads. The problem with Google Print Ads is that people who don't know what they are doing are buying ads that won't work.

Date reviewed: Mar 27, 2006 8:30 PM

Nickname: Elias KAI

Review: I think it was the right move but it was done quickly. It needs first the market to be ready to move their Decision actions in order to place generated ad bids. Well, this business model, usually it is more automated by online to mobile or outdoor advertising --- rather than print advertising.

Date reviewed: Mar 27, 2006 3:05 PM

Nickname: ABE

Review: BusinesWeek and most of the media outlets cannot wait until Google has a misstep so they can take it, exaggerate it, and enlarge it. Can't you people take one day off and leave Google alone? If a rumor that Michael Jordan or Barry Bonds or Michael Jackson made a mistake, it is all over the place by the media that exaggerates it and enlarges it. If any regular human being did the same thing you wouldn't care. You are an ambulance chaser. We lost our trust in you.

Date reviewed: Mar 26, 2006 10:11 PM

Nickname: Boko

Review: Let's not be too quick to write off the Google boys as a bunch of excitable nerds. But what is this ad auction thing? I didn't hear anything about it -- I'm sure I also speak for a 100 million other people out there!

Date reviewed: Mar 25, 2006 8:13 PM

Nickname: grh

Review: Once a dot-com, always a dot-com.

Date reviewed: Mar 25, 2006 4:40 PM