Nickname: Elaine

Review: Quite agree with JunJie. I am a local in Shanghai. Shanghai is really an international city, where advertising is everywhere, information is everywhere and convenience is everywhere. The pace of life in Shanghai is considerably quick. People need to be entertained by some products that are convenient, stylish and innovative. As the key of marketing, understanding what consumer need and want is first-line. Because of the rapid change, the executives are supposed to understand what consumer will need and design what they need before they asked for it.

Date reviewed: Mar 24, 2006 5:04 PM

Nickname: JunJie

Review: Some comments from Shanghai: The two themes discussed in this article are really happening in China right now. Patrick understands the Chinese market and users very well. More and more Chinese companies such as Lenovo are investing in its development and design center which will provide product solutions to meet the custom needs from user research, meanwhile the international giant companies such as Microsoft, Intel, SAP etc. have established research labs in China whose market is a must-win market for them. Innovation for Chinese market is an on-going hot topic.

Date reviewed: Mar 21, 2006 8:13 AM

Nickname: mike

Review: Same here. I tried to close the ad, but failed. It means BW forced me to browse the stupid Land-Rover ad.

Date reviewed: Mar 20, 2006 6:54 PM

Nickname: angry

Review: Hey I'm angry because the page loaded and then you made me sit through an ad, saying the page was loading.

Date reviewed: Mar 14, 2006 4:25 PM