Nickname: The Marketer

Review: I believe eliminating the Cingular brand would be a big mistake, just as eliminating the AT&T brand would have been a mistake for the combined SBC. A huge marketing investment has been made. Cingular should be a brand focused on consumer wireless services and AT&T for business and landline telecommunications services.

Date reviewed: Mar 17, 2006 2:08 AM

Nickname: Fred

Review: You hit the nail on the head. As a cell phone user, I give my provider an F for integrity. I signed up for international as we were headed overseas on a trip. The service did not work, and I was charged more than $100 for calls I could not complete. They quoted me a per minute rate, but charged many times that. When I complained they forgave half, but blamed me for most of it. This will never sell.

Date reviewed: Mar 12, 2006 12:54 AM

Nickname: Mark

Review: You should have mentioned "voice branding" in here. http://www.top100voicebrands.com/listen.php

Date reviewed: Mar 10, 2006 6:10 PM

Nickname: ernie

Review: Thanks G-- someone feels the same way I do. You're absolutely right about the Cingular store. I also think that using the AT&T brand is a terrible idea.

Date reviewed: Mar 9, 2006 7:44 PM

Nickname: Miguel

Review: What Nextel Communications did with NASCAR, and then in Las Vegas in 2004 -- branding and building a 15,000 sq ft. communications pavilion at the new monorail station in front of the LV Convention Center for their customers and clients to experience the brand in an immersive environment -- is in line with the modern brand development strategies espoused by Ron Pompei.

Date reviewed: Mar 9, 2006 4:07 PM

Nickname: Sean

Review: I liked the theme of this interview. Branding always has been an Achilles heel for most traditional telecom providers. Here you speak of the consumer market, but these same providers also are challenged in the enterprise market. But many have begun to rise to the challenge. Verizon and AT&T are beginning to speak of infrastructure transparency and solutions! Driving value to the end-customer by removing the complexities of the technology by making the IT infrastructure transparent. This enables companies to begin to re-focus IT staff from supporting technology to supporting the business. New advertising for Verizon business is all about enabling businesses to collaborate. This is all very exciting in an industry that has been very boring in the past.

Date reviewed: Mar 9, 2006 3:43 PM