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Nickname: vote4Tivo
Review: Television advertising is doomed! Tivo, generic DVR's IP-TV, video podcasts, and legions of cutting-edge RSS feeds and streaming technologies will soon lay waste to all traditional TV advertising models. Any sort of intrusive method to push ads on the consumer is going to increasingly be perceived as offensive and inconsiderate of peoples precious time. It sounds crazy but it really is moving back towards one to one marketing via sophisticated online customer interaction technologies.
Date reviewed: Mar 3, 2006 4:41 AM
Nickname: clawton
Review: Obviously, what's next for us is continuous streaming advertisements right along side our favorite shows. Think the "ticker tape" of news is bad at the bottom? Just wait until half the screen is a billboard!
Date reviewed: Mar 3, 2006 12:13 AM
Nickname: hotdogg1boy
Review: I always say, How come we can make the world's best movies but the world's worst commercials? I can't wait to get DirecTV's HD DVR so I can skip all the horrible commercials. I'm sick and tired of seeing HDNET's same commericals at every break (talk about being a cheapskate). I think they should show half as much commercials and charge twice as much. Having one company sponsor the commercials during each 30-minute show would help too. Who remembers them anyway?
Date reviewed: Mar 2, 2006 5:30 PM
Nickname: johnny
Review: I think this may be the year for TiVo as a service and maybe hardware. Of course, any technology that edits out commercials is subject to bad press. We all know the media is so reliant upon their advertisers they dare not showcase such a product. But clearly most media outlets are going to downplay this new version of service. I have tried just about every DVR on the market and by far, the flexibilty of TiVo prgramming (patented) is by far superior. Remember, it's not just the hardware but more importantly, how the harware and software(programming guide) work together. The other big players (satellite & cable) have extrememly weak programmability. Goes without saying, the big broadcast providers really don't want to offer "skip commercials" functionality. It would kill their advertising revenue streams so they tend to give very basic funtionality in their DVR support. This is where TiVo reigns supreme.
Date reviewed: Mar 2, 2006 4:59 PM
Nickname: Sean
Review: What poor research on Tivo.
"No major catalyst in 2006."
You gotta be kidding me. Jury selection begins next week for a huge patent infringement case that if TiVo wins will ripple across the DVR biz. Besides that, TiVo has a long-awaited Series 3 product being released this year along with TiVo's rollout to Comcast (the largest cable company in the world). I guess that's pretty boring stuff for these so called analysts to consider. Did they just assign interns to follow this stock? I hope no one got paid for that stellar analysis.
Date reviewed: Mar 2, 2006 4:11 PM
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