Nickname: Sierra Garrison

Review: I am trying to find a fashion design school or a job as a senior. I have no job and I want to further my education in fashion design. If anybody knows information for me please email me A.S.A.P.

Date reviewed: Nov 1, 2006 4:44 PM

Nickname: Nicke

Review: The young marketing-savvy generation want authentic. I work with marketing and I have heard the story the past five years. But I would be even more convinced if someone, like the authors of this article for example, showed me some facts supporting this observation.

Date reviewed: Feb 10, 2006 11:16 AM

Nickname: Mike

Review: Right on! I wish your analysis applied equally to other generations and genders as well. Sounds like these girls know a phony when they see one. Hope that applies to politicians too. Maybe there's some hope for our country after all.

Date reviewed: Feb 8, 2006 11:33 PM

Nickname: Sunshine

Review: I absolutely loved this article! It's about time young women believed in individualism! I am in complete agreement with being sick and tired of seeing these "celebrities" everywhere. Who cares about them? We're just as special, or even more so than plastic phonies.

Date reviewed: Feb 8, 2006 11:13 PM

Nickname: giselle

Review: I think the column was great at making people think about the images that are being protrayed and how girls see themselves. However, I strongly believed that our society is obsessed with celebrities and although I agree that the characteristics of the product shall see itself, the reality is that if a celeb endorses it, it is more likely to sell. We should as a society "stop the madness" if you will, with celebs but who can't forget Brookw Shields and her Calvins? The article indicates the direction we should be going but not where we are. Hope this helps. Best of luck to you girls and kudos for stirring up the minds of perception.

Date reviewed: Feb 8, 2006 9:04 PM

Nickname: Lucretia

Review: Interesting.

Date reviewed: Feb 8, 2006 7:11 PM

Nickname: Bobbie

Review: Business Week is the best - I am always interestd in reading your great articles! On the marketing of products via "Celebrity Divas", I have to agree that for me, at least, it is the "quality, usefulness, and value of an item as well as the way in which it is presented" that leaves an indellible impression making me want to purchase the goods and remain loyal to a brand or product - not the celebrity hype endorsement. Want to win the consumer over to your product? Exclude the celebrity, and pass along those "savings" (yes, I said "savings") to the real world consumer - talk about loyalty!

Date reviewed: Feb 8, 2006 7:02 PM

Nickname: Andie

Review: I'm not so sure if I agree totally. I mean I'm a 15-year-old girl, and I do actully have the perfume "Fantasy" by Brittney Spears. I didn't buy it becuase it was a Brittney Spears product - I bought it becuase I liked the perfume. Same with the Paris Hilton perfume. I don't think when I bought them I ever remember saying to myself "oh I want that because it's made by Paris Hilton, and I want to be cool!" No, it wasn't like that at all. I'm not disagreeing with the article but I have somewhat of a different opinion. I do agree with the fact that celebrities get over used, like it's gonna make the product sell any better if famous people are being advertised. So in conclusion, what I'm saying is that there's two sides to this story: some people actually like the product, and some advertisers need to hold off on the "celeb advertising."

Date reviewed: Feb 8, 2006 5:33 PM

Nickname: tucker

Review: Boorstin says a celebrity is a "person who is known for his well-knowness," so people don't really worry about celebrities who dilute their value in bogus product endorsements!

Date reviewed: Feb 8, 2006 5:23 PM