Nickname: DBL

Review: "Steve Jobs goes through this boom-bust cycle every several years." Really? Because from where I've been sitting it's been basically nothing but boom for him for nearly a decade. All the years since he came back to Apple have been a series of success stories ranging from impressive to astounding. Can you name a failed year for Apple since he returned? Can you name a failed year for Apple ever with him a CEO?

Date reviewed: Mar 20, 2007 9:08 AM

Nickname: duke

Review: The first two comments have said almost everything that need be said of one of the classic turnarounds of modern business history. His drive for perfection could lead him to a slippery slope. When to freeze and start building? He seems to be a past master of this detail. And the latest master stroke of changing CPU's to Intel. Then shipping product as promised. But, the operating speed is faster than promised (due to faster CPU cycle time) and at the original price. And all Apple computers will be using the new CPU's by end of year. That is a really fast transition. I have used their products for a long time. First one in 1981.

Date reviewed: Feb 23, 2006 5:03 AM

Nickname: Randy

Review: Peter that was an outstanding interview! Mr. Woolard provided some great insights on Steve Jobs and what makes him tick. Mr. Woolard was right about one thing: Steve was the only man on the planet that could save Apple. The most impressive part that Steve did to turn Apple around was work for no money despite Mr. Woolard's best attempts to get him to take it. Steve Jobs is by far the best CEO in America. I like the fact it's not about the money--it's about the product. I can remember back in about 2000 when the Internet bubble busted and .com companies were dropping like flies after the first freeze. Steve Jobs made a comment that Apple would innovate its way out of the recession. Apple makes great products for the consumer. I should know, I'm writing this response on an Apple iMac G5 20" model. The best computer I have ever owned. I compare Windows to a Ford Explorer and my iMac G5 to a Cadillac Escolade. Thanks for a great article.

Date reviewed: Feb 10, 2006 2:29 PM

Nickname: cousinenzo

Review: "We were not going to move revenues from one quarter to another to make a number. We were just going to make great products, price them well, and advertise them well." Steve's mantra says it all: "Insanely great!" How refreshing that a major corporation places first emphasis on just making great products, and to hell with the suits on Wall Street. Reaminds me of the old days when engineers ran GM, scientists ran GE, etc. before the accountants and the lawyers got involved. Every business school should study Steve Jobs and his corporate philosophy.

Date reviewed: Feb 8, 2006 4:25 AM

Nickname: haleysthom

Review: As a longstanding Apple user, it is refreshing to see Jobs revealed as the true believer in technology that enhances rather than straightjackets our quest for improvement. Instead of constantly reengineering to increase profits, Jobs takes bold innovative steps for those who have the courage and desire to follow. How could he not be a major plus for Disney and push them to greater heights? What CEO could not learn a lot from his experience and wisdom -- you can be sure he will be more appreciated and his achievments recognized with the spotlight at Disney. It certainly puts Apple on the radar screen as well and is a win-win scenario if both parties can work together. I think some feedback from Bill Gates on this merger would be enlightening as well since they go back to the pirate days of Silicon Valley.

Date reviewed: Feb 5, 2006 1:26 PM

Nickname: pm2012

Review: At a time when America is viewed around the world in so many negative tones, Steve Jobs stands out as a jewel in America's crown. He commands respect for his vision and beliefs - more importantly, he is a thoroughly decent human being too. In an Age of Cheapness, Steve Jobs is pure quality. Shine on.

Date reviewed: Feb 2, 2006 1:34 AM

Nickname: Ed

Review: I thought this was a well done article, capturing the essence of Jobs and his remarkable success at Apple and Pixar, but I disagree on the compensation segment. I am sure that while his zeal for excellence was the driving force behind the reemeergence of AppLe, he knew he would have leverage to cut a well deserved deal for stock and the jet as all these guys meassure success in part by their w-2 as well as sales and profit goals. Let's not be naive here. He is unique and sets standards of excellence many ceo's could follow.

Date reviewed: Jan 31, 2006 7:13 PM

Nickname: siwanoy

Review: A fscinating account of the best of the old guard meeting the best of the new and how mutual respect and a shared can-do determination brings us monumental innovation. This interview should be studied at universities across a score of disciplines!

Date reviewed: Jan 31, 2006 5:33 PM

Nickname: waitandsee

Review: Steve Jobs goes through this boom-bust cycle every several years. Currently he's at the peak. It's amusing to see all this hype around him. I predict tension will grow between him and Iger.

Date reviewed: Jan 30, 2006 9:39 PM

Nickname: Enzo

Review: Steve Jobs plus Disney: a fusion that changes entertainment as we know it. Imagineers be prepared. The parks could fluorish with the input of new creative teams and visions. Back in the saddle, Disney.

Date reviewed: Jan 30, 2006 7:33 PM