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Nickname: T
Review: I agree that Hip Hop is a great tool for marketing in today's business industry. Many people or fans look up to and admire artists. Most fans would copy the things their favorite artists do. In order to sell products, it is a smart idea for companies to pass their words through these well known artists.
Date reviewed: Mar 14, 2007 1:21 AM
Nickname: Poppa Productions - http://p254.com
Review: Hip hop has become a symbiotic marketing tool and platform. Many companies have realized that and want to incorporate it in their campaigns, but the question still remains: "How can you get a piece of the pie from adidas and Nike or Coca Cola and Pepsi?"
Date reviewed: Jan 30, 2007 5:49 PM
Nickname: J. P.
Review: Where is Russell Simmons' headquarters and his telephone number?
Date reviewed: Sep 3, 2005 6:03 AM
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