Nickname: belita

Review: Still looks like the death star from Star Wars to me....

Date reviewed: Jun 26, 2007 10:54 PM

Nickname: Hunt

Review: I need to find a picture/copy of a "new" AT&T stock certificate. I have a friend who refuses to believe the "new" AT&T is SBC, Bell South, Ameriteck, and Pacific Telliss, He says it is the old AT&T and not the Bell Companies. I am hoping a stock certificate picture may convience him the Old AT&T is dead!

Date reviewed: May 17, 2007 8:31 PM

Nickname: jim

Review: Uh... lot of history here folks and current employees love it. It is a throwback and something new. Did you expect them to just dust off the old logo? It's not about bells anymore, retired guy -- it's about broadband. The company is nothing like it was in 1984 or any other time for that matter. You guys pine for the old days which are ancient but fondly remembered history. They were respectful of the old great AT&T by using lowercase to signal a new era. They have 61 million wireless customers. A bell symbol, as cool as it was, does not do that any more justice than the new logo. This company will change how you think about communication. AT&T had its day, now it's time for the at&t to prove its namesake.

Date reviewed: Jan 26, 2007 3:08 AM

Nickname: a

Review: The spiralling shape will make you go insane!

Date reviewed: May 11, 2006 8:18 PM

Nickname: SLICK

Review: As a retired 33-year employee, the new ever changing AT&T logo is an insult to all the past employees and logos. It is a Mickey Mouse design. The AT&T logo letters should be capitalized. And my dog has a better looking ball. Of course, I suppose that is all they could afford.

Date reviewed: Jan 13, 2006 10:25 PM

Nickname: greg

Review: I must agree with the crit of the current version. Saul's creation was revolutionary when it was done (unfortunately Saul knew a winner and Minolta is of the same DNA). The new mark is less than inspiring, badly drawn, and will be a nightmare in application. This disregard for application is something a current student of design may not comprehend but someone of Beirut's stature should know this. I would have liked to listen to the young VP who felt there was a need for change--and the design firm who agreed (smell some big bucks here?) Marks such as these are called "icons" and there should be some icons that should not be considered on the hit list. A designer worth their salt would have addressed the application of the mark in its many different markets and "tweaked" the system in which all its unit operate. Something as small as modifying the letterforms would have been enough. If the designer wanted to pay homage the mark should have been left alone.

Date reviewed: Dec 14, 2005 4:14 AM

Nickname: Grouse

Review: Anyone ever notice how the AT&T globe closely resembled the Death Star of Star Wars fame? The new locgo looks like the creamy flavored Death Star!

Date reviewed: Dec 13, 2005 5:35 PM

Nickname: Designer

Review: I recently received an event flier with the new AT&T logo emblazoned across the top. My first reaction was "some poor sucker must have grabbed an old logo and then forgot to load the font." The icon and name look utterly disjointed. Having been involved with the development of corporate identities for the past 15 years, I consider myself extremely open-minded and flexible to various strategies and out-of-the-box solutions. This one, however, baffles me. I realize and respect the overwhelming complexity of the task but no matter what the intent or underlying message is, it just looks...bad. Anyone want to take a stab at what the cost of this redesign and its implementation may have run?

Date reviewed: Dec 12, 2005 10:43 PM