Nickname: YellowBoy

Review: Comparing Yellow Page searches vs. Internet searches, the Yellow Page industry currently has 13 billion searches (nationally) whereas Internet searches amount to 1 billion and change (nationally). It's interesting that the Internet searches that were included in the 1 billion were searches like "who was the president in 1928". Although arcaic, yellow pages is the most efficient search engine for LOCAL businesses. Try searching for a plumber (i.e. "plumbers, los angeles") on the internet. Your list of results would be full of plumbers (most likely) not local to your area. However, searching for a plumber in the Yellow Book pertaining to your area, it would be easier to find a LOCAL plumber. Yellow Pages is still a great tool for finding LOCAL businesses. Lastly, Yellow BOOK is the ultimate in yellow page directories because of it's user friendly features like the coverage area map, restaurant section, coupon section, etc... I'll stop. I'm sounding like a commercial.

Date reviewed: Nov 21, 2007 5:06 AM

Nickname: YPGURU

Review: Dear yellowfellow, So I guess that credible research are those wonderful gallop studies. When the research is done by independent parties the results aren't so promising for Verizon.

Date reviewed: Jun 7, 2007 6:02 PM

Nickname: yellowfellow

Review: Verizon Information Services aka Verizon Yellow Pages. The company was not sold. The company was spun off to be its own standalone company, Idearc Media, the official Publishers of the Verizon Yellow Page Directories. No doubt, the web is a good place to search for a business. I have many advertisers that enjoy tremendous success with their on-line advertising products. I will disagree on the point that the Yellow Pages are going away. Over the last decade, the yellow page industry took a hit from the internet. However, the internet is not the goldmine everyone thought it was. The web is not the easiest way to find a business. The print directories are experiencing a strong comeback. In the Baltimore market for example, the three directories in the Baltimore area grew an additional 600 pages from 2006 to 2007 (just published.) I'm not talking about filler ads. I'm talking about paid advertising. All credible research indicated that Verizon directories outperform all others.

Date reviewed: Mar 12, 2007 8:46 PM

Nickname: HARLEY

Review: Yep--just like the radio was going to kill the newspaper and the T.V. was going to die via cable--Internet is just another way to get into the money pie! Another form of advertising--ads only work if the ROI is what you are looking for no matter what it is.

Date reviewed: Mar 7, 2007 10:55 PM

Nickname: simon

Review: I agree. The future of yellow pages is in the Internet. But competitors are also there. And they are better prepared than old yellow books. They are better oriented, like <a href="http://directory.pagecomputers.com/?pg=005">Page Computers Service Directory</a> (focuses only on computers service providers) but they are also better prepared (for example online pictures, customer reviews and own design of ad on the same portal). Yellow Pages fall behind.

Date reviewed: Feb 28, 2006 2:40 PM

Nickname: Buckminster Skeeter

Review: Only a fool would deny that Web-based search will displace the traditional Yellow Page medium. But it's an overly optimistic tech-geek who thinks it will be in the next 5-10 years. There are way too many kinks and dead ends on the Net as it exists today for it to be a replacement for the convenience of the Yellow Pages. The change will come - just not so soon. What happens when you lose power for three weeks like I did during a hurricane? Or a virus destroys my computer? Computer technology has a lot of setbacks that could leave you hanging when you need prompt local service.

Date reviewed: Feb 13, 2006 9:57 PM

Nickname: YB

Review: Why is Verizon selling? A combination of the worst customer service and the highest prices. I doubt many people would dispute that explanation. Verizon has been declining in market share, while independent Yellow Pages companies have been growing by double digit numbers. The sale of Verizon is a desperate attempt to unload before the ship completely sinks. Yellow Pages as a whole has shown consistant growth across the industry, despite the Internet, and will be a part of our lives for many more years to come.

Date reviewed: Jan 12, 2006 2:09 AM

Nickname: yellowgirl

Review: Having worked for Verizon and now that I am employed with Yellow Book, I can tell you one thing: Yellow Pages advertising still works. It is simple and effective and with all the competition, not that expensive. However, the problem with banking on the Internet is this: no two people search the same! Search engines, key words searches and selections make it almost impossible to get ten people in a room to find the same Web site after you give them the local service you want to find. Try looking for a pizzeria in your town and pretend you don't have any particular one in mind. Not so easy! That's what yellow pages does: It simply brings together buyers and sellers. As an employee I hope no one ever messes up that perfect union.

Date reviewed: Jan 11, 2006 4:44 AM

Nickname: pelegoal

Review: Yellow pages are for the dinosaurs that do not like change. Get with the program. The Internet is the present and the future. With yellow pages advertising you get three things: 1) What your ad will look like 2) How much your ad will cost 3) How many books are going out. That is insane marketing. The more informed client will be online searching. Yellow Pages believers, the yellow pages are a thing of the past and so are you.

Date reviewed: Jan 10, 2006 5:12 PM

Nickname: YPager

Review: The problem with online searching is that at least the first several results are misleading redirects. At least with the Yellow Pages, every ad I see is by a business in my area, and considering the cost, is a successful one. That certainly lends credibility to the advertisers in the print edition that cannot be found online. I will always use a local business found through the Yellow Page print directories than a Web find, as I know they take their business seriously and have the resourses to advertise in the first place. Web space is cheap, so I don't consider it a valued assest to me as a consumer, no matter how "flashed up" it is. Print advertising, although costly, says something about the business to me. It tells me that they intend to be around and give the best value for the dollar they can.

Date reviewed: Jan 6, 2006 2:12 AM