Nickname: www.Unconsulting.com

Review: Yes, yes, yes, and YES!!! Lois Creamer "gets" it. The whole point of a marketing conversation - even one consisting of a single sentence - is to garner a reaction of "Wow. I want some of that." As for your positioning statement, as Lois calls it, you gotta know it cold, love it passionately, and spread it like peanut butter on a hot August afternoon!! I love Lois' idea of saying it out loud 20 times a day for a couple of weeks and then training everyone around you to repeat it the exact same way. Super stuff. Lois rocks!!!

Date reviewed: Dec 4, 2006 5:17 PM

Nickname: Loistrains

Review: Great article. Of course, I love articles that refer to me! Additional point about positioning statements: They are "the concept and outcome of working with you." It is the foundation of your business. Everything comes from positioning. Happy selling! Lois Creamer

Date reviewed: Nov 19, 2005 4:52 PM

Nickname: Kamran

Review: At the end of the day, we are all salesmen. You never know, from where you might get a sales lead. So give everyone importance. Don't think of them as irrelevant.

Date reviewed: Nov 13, 2005 8:06 AM

Nickname: ken

Review: Good info, but your "speech" is wordy. Creative/new (isn't new automatically creative?)plus dramatically increase is over-kill. ken

Date reviewed: Nov 13, 2005 2:29 AM

Nickname: Beth

Review: Sorry, but the business world(not to mention advertising literature) is littered with folks who can only talk about the "benefits" or "solutions" that they or their products or their company can bring but are incapable of articulating how such things are achieved. As such, it just becomes "marketing noise," not helpful information.

Date reviewed: Nov 11, 2005 9:15 PM

Nickname: Nayarita

Review: This is a very good marketing technique. Perhaps you don't want to use it all the time in all places because you don't want sound like "working the room" all the time. But it's definitely an excellent technique to practice many times

Date reviewed: Nov 11, 2005 6:37 PM

Nickname: mick

Review: excellent and relevant article. regardless of his mood for "talking shop" or how well he qualified you, the lesson is that it takes a comparable amount of energy to completely put someone off ~or~ open a whole new avenue of your network.

Date reviewed: Nov 11, 2005 5:22 PM

Nickname: Reed Flemming

Review: Perhaps the guy just didn't feel like talking shop? Some people have a life outside of work and would rather talk about that than discuss business 24/7. Or, perhaps he'd already qualified you out of the running for his offering...

Date reviewed: Nov 9, 2005 9:48 PM

Nickname: Sathya J

Review: Great article. It is sometimes tough to describe what you do for a living in one sentence, but I guess one must give it a shot.

Date reviewed: Nov 7, 2005 3:33 AM

Nickname: Paula

Review: Very nicely put. Not the first time I heard the elevator speech method but definitely needed to hear it again. Thank you so much!

Date reviewed: Nov 5, 2005 1:32 AM