Nickname: NPDer

Review: Some companies, like HP, get it. You just wonder when this is going to actually show in entire product lines. Design firms like Design Continuum, Touch360, Ziba, and a few others, have been preaching about experience design for years, but still don't get to design echo-systems of products.

Date reviewed: Nov 7, 2005 8:18 AM

Nickname: DesignGuy

Review: Great article.It sounds like what we experience "on the front lines" as product development consulants.

Date reviewed: Nov 3, 2005 3:17 PM

Nickname: Johnsonxu

Review: Should be the first one to read it.

Date reviewed: Nov 3, 2005 3:09 AM

Nickname: Marty

Review: I think Sam is right when he says there are very few tech firms focusing their innovation efforts on customer experience. What makes it especially difficult is aligning all that innovation behind a differentiating idea. How do you get a complex organization to execute a simple idea? That seems like the central problem HP and others are grappling with, and a worthwhile one it is. Go Sam!

Date reviewed: Nov 2, 2005 10:16 PM