Nickname: Kamal

Review: October 6, 2006 In my opinion, Mr. Gardner's downgrade of Apple Computer is premature. I think the stock could appreciate a lot more based on the fact that the company is gaining market share in PCs, and online music/video sales are exceptionally strong. Forrester digital music market analyst Ted Schadler believes that online music sales are only 10% of total music sales, with iTunes possesing a significant portion of that share (Marketwatch.com audio post 10/5/06). Their share can only increase as online music sales cannibalize sales from tradional retail merchants. Moreover, the online movie distribution business is just getting off the ground and will only grow once Blu-ray / HD are endorsed by the industry. This leads me to believe that iTunes is also primed for a spinoff, further unlocking market value in Apple stock. Even though I am bullish on Apple stock, readers are advised to invest at their own risk tolerance.

Date reviewed: Oct 6, 2006 8:53 PM

Nickname: lakester

Review: I certainly hope Gardner is correct and Apple's prices slides. I want to buy more! I own several shares and see nothing but strong growth for them in the forseeable future; the world at large is still blissfully unaware of the elegance of the Mac OS and the versatility of the Dual Core processor. Once WIndows users get a taste of it, they will want to feast on it in droves. This and the impending iPhone will do more for Apple than even the iPod has.

Date reviewed: Oct 3, 2006 11:48 PM

Nickname: LeadingImage

Review: I wholeheartedly agree with the first two commentaries. Apple, in addition to creating the first graphic user interface (later to be cheezily immitated as "Windows"), has been single most important force in bringing the digital revolution into both the home and workplace. The next generation of computing (as predicted in the venerable "Star Trek") will invariably be the brainchild of Apple. We can look forward very soon to the day when "TV", music, all varieties of electronic home entertainment and communications, and even environmental control will be governed by the "digital hub" that will undoubtedly be the brainchild of Apple. Despite market fluctuations, Apple will prevail--into 21st century and beyond. Steve Jobs is the Thomas Edison of the 21st century and I for one, know where I'm investing my hard earned cash.

Date reviewed: Oct 3, 2006 8:34 PM

Nickname: Jay

Review: Apple has an excellent CEO. The most important person in business is the CEO. It doesn't matter how good the company is. If the CEO is terrible then the compay will be terrible as well.

Date reviewed: Oct 3, 2006 5:50 PM

Nickname: Brad

Review: I don't think Gardener is aware of the full Apple product line. Apple is much more than a digital music company. His focus seems to be that Apple not having a larger video screen on the iPod will negatively affect its revenue this holiday season. Apple is now manufacturing all computers with the Intel Core Duo chip. This may not mean anything to most people, but what this realy means is a dual platform system--meaning the ability to run Windows or the Mac operating system on the same computer. Apple has not realy advertised this feature much, mainly because they want to work out all the kinks. I have been running Windows on my Mac Mini for about four months now and have thrown out my old (2 yrs old) HP computer because the Mac operates much faster than the cheap HP PC. Once consumers realize they are not tied down to their Windows PCs anymore they will begin buying Apple computers in masses. Apple's dual platform capability has major potential to dominate the PC industry.

Date reviewed: Oct 3, 2006 5:25 PM

Nickname: macnut

Review: Here we go again. It's the 4th quarter & the Apple bashers are starting to line up. As an Apple stockholder I've watched this happen every year for the last 10 years and I just smile when Steve & Co. surprise the market yet again!

Date reviewed: Oct 3, 2006 3:54 PM

Nickname: OmGuru

Review: I have recently made the switch from PC to Mac and I imagine so will many others in the future. I see Apple gaining market share consistently in the years to come. j

Date reviewed: Oct 3, 2006 3:43 PM

Nickname: zen_billionaire

Review: One thing the analysts consistantly miss while evaluating Apple's growth is its strong potential for penetrating the enterprise computing market. As an ex-IT professional employed by the largest manufacturer of networking equipment in the world, I can tell you that there have been years of schiziod technical decisions made because there was no viable desktop Unix solution. Apple has changed that but the industry has been slow to respond. With the new core-duo platform and a crystal clear migration path, there's no doubt Apple has aimed squarely at the enterprise market and if they hit it, their growth will be epic.

Date reviewed: Oct 3, 2006 3:30 PM

Nickname: dggraphics

Review: Gardner doesn't seem to be doing his homework. There are quite a number of reasons to buy Apple stock at the moment. As a case in point, iPod sales will take off again in November, especially after the introduction of the new full screen iPod. (Yes it is coming.) Not to mention new MacBooks sporting the Core2Duo which many, many people have been holding out for from Apple. In addition there is iTV and the iPhone in the pipeline. When Apple intros the iPhone, it will be the single most popular cell phone in the world. This is not a guess, but based upon the number of iPod and Apple users. Given the chance they would most likely rather have an all in one device that natively syncs with iCal, Apple Mail, AddressBook, can browse the web via WiFi or Bluetooth, play all their songs and use it as a remote to control their Macs. There is a lot more in the works coming from Apple and I would expect their finacial statements would be be above analysts' estimates.

Date reviewed: Oct 2, 2006 11:53 PM

Nickname: O M

Review: Apple has had a great couple of years. I'd suggest that everyone who owns Apple shares take a look at their portfolios to check to see what percentage Apple is and how well their assets are diversified. If you find yourself 20% or 30% or more in Apple, you have a concentrated position and are at risk should it under-perform. Just a thought from the financial planning side. Oliver Mueller, CMFC - southbaywealthadvisor.blogspot.com

Date reviewed: Oct 2, 2006 9:09 PM