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Mar 4, 2010 4:17 AM GMT
It seems like the tail wagging the dog. Media became popular by having content that interested the readers. Advertisers then used that to reach the audience. Doesn't this sound like an advertorial? Do readers think that advertorials have quality content? Good luck AOL.
Feb 23, 2010 8:33 PM GMT
DUH - Everyone is so blind to this. This is a classic Google move at AOL.They'll create content ONLY for stories that command high CPMs.They aren't going to write about the Haitian earthquake, they are going to write about stories that advertisers are paying BIG CPMs and CPCs to be next to.Google will "Naturally" have AOL content show up in their natural results to get some traction then they'll just buy the rest of AOL they already own.After that, they'll be able to monetize their NATURAL search results.I can't believe everyone thinks this is about "Real content"Mark this post - you will see.
Feb 23, 2010 2:15 AM GMT
"We really want to enhance journalism with technology. We feel like we have a strategic window to invest in quality content."Surely he means "quantity content?"This story doesn't make any sense. Using tools to determine which news stories to write? What does this mean?AOL will look at popular news and then write their own news stories? Well, it's too late by then.You need experienced editors to assign news stories. A newsroom doesn't work by monitoring what people are searching for, or what someone has already published, and then writing the news stories.More here: http://www.siliconvalleywatcher.com/mt/archives/2010/02/analysis_theres.php