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Mobile 'Superapps' Are the New Web Sites

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Geoff Apr 21, 2010 1:16 PM GMT The reason people pay money for the Guardian "iphone App" is not the technology - its the content itself. The Guardian has succeeded in consistently producing high quality content with a point of view rather than regurgitating press releases. As a result it has deep reserved of content that people enjoy reading.Added to which it has a relatively wealthy audience who actively supports the organization by buying the paper, its associated products, including this one. As a resWhy would anyone bother making a comparison between THAT and a a trivial fake drink app, which is not all that different from much of the junk that populates the apple app store?Also, the article overstates user engagement with many apps. Once you get past the utilities such as weather, train schedules, calculators etc much of the rest are used as fillers when people have little to do, eg sitting on a train or bus. few people "set aside" time for apps.
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Barry Apr 21, 2010 12:43 PM GMT Is the company, Open Text, doing any work to introduce ECM and CRM in the apps arena?
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Paul M Apr 21, 2010 9:34 AM GMT I believe a key reason for the number of iPhone apps is the lack of Flash, which means that you can't deliver high quality animated applications to the end user; the cost and performance of 3G and the slow arrival of off-line web applications give an additional impetus.
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James Apr 21, 2010 7:24 AM GMT Rim's life expectancy has been greatly shortened by Rim's failure to produce new models beyond the lame Rim Slider to sustain the great new Apple models such as the amazing iPad and the upcoming iPhone 4.0
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James Apr 20, 2010 11:03 PM GMT Mobile websites cannot be reached from most of the world's geographical locations, plus the performance and responsiveness of mobile websites decline as number of concurrent users increase. Local apps on the other hand, offer online and offline capabilities, superior visual elements esthetics and richness, take full advantage of local device capabilities and are fully in control of inbound and outbound message processing.
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whenimmobile Apr 20, 2010 10:39 PM GMT Mobile-optimized websites, especially those which can perform most if not all the functionality of, and provide a similar or better user experience to, the desktop website, have many advantages over the app strategy (http://www.prunderground.com/002026/the-web-browser-is-the-most-powerful-and-versitile-app-on-the-smart-phone/). This is where I see the future for most companies who want a strong mobile / integrated presence across the web. Apps are very cool and some are highly functional and useful; but for most of us, the real bang for the buck will come from easily and efficiently making sure our web content, functionality and user experience are as integrated and as portable as possible.Jonathan ThalerFounder, When I'm Mobilehttp://www.whenimmobile.com
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