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Apple Launches Major Green Effort

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Peter J MELLALIEU Nov 5, 2009 12:49 AM GMT .... (more) Whether or not global climate change is (a) real and/or (b) significant, customers will purchase on the basis of the perception that environmental factors are an important purchasing criterion. Consequently, it behoves organisations to develop the core competencies required to achieve both high productivity and high environmental sustainability. As long-term cases of several organisations indicate, the journey can take a decade or two. See, for instance, the case of Interface flooring, Assidomain forestry, Sony electronics, and Volvo automotive. According to Rowledge et al (1999) these companies began their journey to sustainability several decades ago.Apple's business prudency in keeping its eco-sustainability strategy under wraps perhaps learned something appropriate from the approach of Sony in the late 1970s and 1980s when consumer organisations in Europe began to attack the environmental footprint of Sony's televisions.Rowlege, L. R., Barton, R. S., & Brady, K. S. (1999). Mapping the journey: Case studies in strategy and action toward sustainable development. Sheffield, UK: Greenleaf.
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Peter J MELLALIEU Nov 5, 2009 12:14 AM GMT I note that many comments debate the reality of the science of Global Warming. Assessing one's environmental footprint goes well beyond assessing the contribution to CO2. There are other relevant dimensions such as toxic compound contribution to the environment, noise, visual impact, microbiological contamination, eutrophication and so forth.One can readily find climate change skeptics and deniers. However, the business reality ... and increasingly the political and klegislative reality is that influential customers increasingly will demand products and services with an appropriate 'Green' credential, just as customers came to expect products with 'Quality/Fitness for Purpose' credentials in the last few decades.Whether or not global climate change is (a) real and/or (b) significant, customers will purchase on the basis of the perception that environmental factors are an important purchasing criterion.
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Peter J MELLALIEU Nov 4, 2009 11:28 PM GMT I commend Apple's ambition to expand the boundary of what could/should included in the calculation of a company's environmental footprint.For instance, what about including the footprint of employees who work in the company and its suppliers? For instance, by including employees' commuter travel, that would encourage companies to reduce the footprint through using better virtual work technologies.... and/or better physical workplace location. And what about the footprint of their employees as they conducting their out-of-work lives?
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Marcus Oct 15, 2009 7:17 AM GMT Green is good, I a not sure if apple is overly green given the amount of times they change sockets, plugs, operating systems and thereby creating rubbish to go to landfills, of course there is some recycling but a lot still goes into landfills. Can't we settle on some plugs to stay instead of having to buy a new adapter for everything, I bet I have a bag full of stuff and i do not know what to do with it and eventually it will end up in a trashcan.
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Anthony Low Oct 12, 2009 7:31 PM GMT If over half the carbon is down to product manufacturing, is there not scope for reduction by improving hardware durability and upgradeability, and facilitating the re-use of redundant hardware in the developed world by use in the third world?
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Toni Oct 10, 2009 5:54 AM GMT How about going a bit further...by buying the Tantalum (Coltan) only from reputable sources such as Australia, instead of taking it out of the bloodied hands of African children. Also, how about allowing us to upgrade our existing machines with each new software upgrade, so that my forest won't get wiped from the face of the earth for the Alumina needed for your machines.Good job so far, but MUCH improvement still needed.
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Hank Riehl Oct 8, 2009 10:48 PM GMT America and a numbrr of states have initiated major green movements and "New Energy Economies." Today, we have 10% unemployment and millions of folks have lost their jobs. So much for the enviro-phobes and ecohystrerical loonies. This also will be our 11th consecutive year of Global Cooling.
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daniel Cortez Oct 7, 2009 7:56 PM GMT First of all Apple must fix the odd printting hardness on snow leopard...it is just unbelievable that we must spend only one way of the sheet on printting jobs!!That would do a nice job saving trees used on papers...just do that before all the other things...thanks. Today i spent 50 more sheets because of that!
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Isak Malm Oct 7, 2009 9:41 AM GMT Well done Apple! I think excluding the personal use of the various companies computers is a shameful way of accurately reporting its company's CO2 emission, as that should be a main focus: an energy efficient computer! Even hamburger joints in Sweden proud themselves with publicly showing thier hamburgers exact CO2 emission.
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JAY NIXON Oct 6, 2009 6:28 AM GMT RUSS HENRYS STATEMENTS ARE THE FIRST COMMENTS ON THIS SUBJECT I HAVE READ KEEP IT UP.ABOUT 100% OF THE AL GORE AND OTHERS ARE SELF APPRAISALOF HOE WONDERFUL I AM ANDFOR MONEY.
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