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Pitching to Mommy Bloggers

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Susan Payton Oct 30, 2009 8:57 PM GMT Maria Bailey is right. You have to get to know every mom blogger you contact before you contact her. Read her blog. Pay attention. Interact.
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Vicky GN Aug 5, 2009 12:11 AM GMT So what are the best Mommy blogs to reach mothers of young children (3-8)?Are most mommy blogs geared to mothers ofnew babies only?Anyone have any advice???
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Lisa Orman Aug 1, 2009 2:41 PM GMT We work with mommy bloggers daily. Although they are not journalists and have to be communicated with in a different way, I find them extremely fun and worthwile working with becuase they really bring a personal perspective to product reviews. Across the board the ones I work with have integrity, honesty, passion, and are professional.
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Obayoo Aug 1, 2009 3:55 AM GMT Mommy bloggers excel because they are the women that actually use the products that today's women and mothers need the most. It's honest and open communication at it's best - something that seems to be lacking in today's marketing over-kill.
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Edward S Jun 18, 2009 11:08 PM GMT I think Blogging is a great way to get your name out there. I own a website called BrokenEquipment.com and think blogging is a cheap and cost effective way of advertising.
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Gini Dietrich Jun 14, 2009 11:03 PM GMT One of my favorite blogger stories is when Disney was launching a new ride. The CMO had millions of dollars to spend, but instead reached out to less than 10 influential mom bloggers. The ride quickly became the most successful in Disney history...and the millions of dollars wasn't spent.This is a very cost-effective way to build awareness of your brand through enthusiasts who have big followers. But, like Karen says, be transparent and don't try to get one over on them. If they don't like your product, don't throw a stink. Instead engage them in order to make the product even better.Gini DietrichChief Executive Officerhttp://armentdietrich.comhttp://twitter.com/ginidietrich
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Kelly Jun 11, 2009 12:17 PM GMT I can attest to the power of mommy bloggers - as a new mom myself, I had no idea which baby products were truly valuable, and which weren't. Several of the products I bought (spending a bit more for) on recommendations from mommy bloggers have become my favorite purchases. It's a win-win-win, really, for marketers, bloggers, and moms needing info.
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Devra Renner Jun 9, 2009 3:45 PM GMT And I would also take a look at Susan Getgood's Blog, Marketing Roadmaps for more information and suggestions about how to foster business with parent bloggers, and others.http://getgood.com/roadmaps/2009/04/21/greatest-hits-blogger-relations/
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Devra Renner Jun 9, 2009 3:14 PM GMT We received Easter Brunch recipes despite being easily identified as being Jewish on our blog. Here is the post where we discuss that experience as well an event which was planned on the first night of Passover. http://www.parentopia.net/blog/2008/03/oy-vey-they-did-it-again.html Here is where we discuss how HP handled things well when an event was scheduled on Rosh Hashanah http://www.parentopia.net/blog/labels/Rosh%20Hashanah.html and another written by Erin Koteki Vest (AKA Queen of Spain) about the business of mommy blogging http://queenofspainblog.com/2008/03/31/the-business-of-mommyblogging/When bloggers and marketers work together, it's important to know who is who and what is what. The dots are all out there, but sometimes we all need to cooperate to make sure they are connected in order to have successful business experiences with one another. Thankfully, the lion's share of our experience has been overwhelmingly beneficial and positive and having our ducks in a row certainly has helped enourmously when fostering business relationships in the momosphere and beyond.
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Meikah Delid Jun 9, 2009 9:58 AM GMT It's all a question of credibility. Mommy bloggers are good advocates because they try and test products, they manage the household and so are able to form informed opinions about a lot of things, especially pertaining to parenting. :)I am a mommy blogger myself. Check out: http://mamaisworking.blogspot.com/
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