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The Big Bounceback? Local TV

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Norman Birnbach Aug 1, 2009 3:18 AM GMT I agree. Even as people turn to TiVo and hulu.com, they still seek local programing, and the barriers to entry -- including a broadcast license and equipment -- are too high for new companies to compete. (Unlike bloggers, who have a low barrier: just their time.) If you're interested in reaching local markets, one of the best ways is local cable and TV. I don't think that will change in the near term. Back in Jan., I made a similar prediction on my blog, http://twurl.nl/8l4nrc.
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KAR Jul 30, 2009 4:37 AM GMT Now that broadcast TV has switched over to digital, with broadcasters now able to offer multiple channels, why aren't they talking to cell phone makers about adding digital TV receivers to their phones? They already provide FM receivers after all. Broadcasters should get the cell phone makers on board and then simultaneously shoot some hit shows for the small screen, add adverstising exclusively for the cell phone broadcast audience that could be tailored to the local area and make use of all that free bandwidth that they've just been given by the FCC.
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News Girl Jul 27, 2009 9:44 PM GMT I have to agree with Jonathan. TV stations need to appeal to the area they represent. Viewers want content and news stories whether good or bad about things going on in their community.
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Tom Asacker Jul 27, 2009 8:44 PM GMT I'm not so sure the "ad market" will ever return. What will take its place? The "idea market." Whoever brings weary and confused marketers the best ideas for stimulating demand for their marketplace offerings will win the high-level, consultative business and the high margins that come along with it.
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Jonathan Salem Baskin Jul 24, 2009 5:16 PM GMT I think you're right on the potential for local TV, but only if they figure out how to create compelling local content. There's no reason why they can't...other than few have, so far.
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