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Is This a Web-Series Model That Works?

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Moni Pineda Jul 30, 2009 1:20 AM GMT My partner and I produce several web series at friendswelove.com. We've been so focused and passionate about producing that now we have to shift gears to find sponsors. Thanks for a great article Jon!
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Stephanie @ MomTV Jul 5, 2009 6:30 PM GMT MomTV takes a different approach in engaging moms based on their interests by creating channel specific groups and then brings the site to life with LIVE streaming video shows from 30 minutes to 1 hour for Moms by Moms including experts. There are over 40 topics covered live weekly from fitness to cooking, parenting to going green. These shows have live audiences with interaction via text and video chat.
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Peter Contardo Jun 30, 2009 4:07 PM GMT Web-series seem to be getting more and more popular among content produces looking to monetize. Brands like it because itâ??s cost-effective, it entertains and it engages their audience beyond a traditional 30-second spot. Producers like it because it leaves room for creativity while paying the bills. But Target and Verizon aside, online web-series have given those brands that couldnâ??t traditionally afford television buys an opportunity to compete with the â??big boys.â?? Smaller and emerging brands can now reach their target audiences â?? and engage with them â?? by aligning with independent producers looking to make money from their content. http://endavomediablog.typepad.com/endavo_media_blog/2009/03/attracting-new-advertising-dollars-online-is-the-great-equalizer.html
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Colin Donald Jun 19, 2009 2:05 PM GMT Jon,Yes, this is a Web series model that works.Our research at Futurescape.TV into a variety of successful Web TV shows found that their common features very closely match what you describe here with Deca's productions:* Matching advertisers with a show aimed at a specific online community* Engaging with the community* Inspiring further engagement via charismatic figures (many of them Web personalities)* Co-creating the show together with the online audienceThe whole phenomenon of Internet producers collaborating with Web communities is "WeVision."Colin DonaldDirectorFuturescape.TV
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