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Pitching to Mommy Bloggers

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Nicole Feliciano Jun 9, 2009 2:41 AM GMT I'm a mommy blogger. I've got two successful blogs: www.Momtrends.blogspot.com and www.Momtrendsnyc.com. I 100% agree that this is THE place to get feedback and market parenting gear. Working with new brands is the highlight of my job--I love being able to share a new discovery with my readers. One note, don't discount the ads. While an article may drive big traffic right after a review an ad is a great way to stay in front of a powerful audience. Feel free to contact me about momtrends at capricornwriter (at) hotmail (dot) com.
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PaisleyMonkey.com Jun 7, 2009 7:28 PM GMT Mommy bloggers are the best. We've been using blogads and project wonderful to advertise on their blogs for the last couple of years and have seen a definite uptick in traffic. We've had a couple of products reviewed and the reviews usually drive more traffic than the advertising. - paisleymonkey.com
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O'Brian Woods Jun 5, 2009 4:03 PM GMT Great article. I will take to heart the information because mommy bloggers could be an important group for my company called BidMyCleaning.com.http://www.bidmycleaning.com
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Earthaby, Inc Jun 4, 2009 8:44 PM GMT Excellent article,and timely. We will be sure to find mommy bloggers to spread the word about our new product, SPROUNCE - an all natural kids stuff cleaner.
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Candace @ Mamanista.com Jun 4, 2009 4:14 PM GMT To continue...I'm surprised more bloggers aren't quoted?As to the advertorial v. ad v. editorial, a few things to consider:Advertorials are very similar to celebrity endorsements. You know that it will be positive and touch on some points, but the blogger will write in her own voice. Bloggers & marketers walk a fine line with these.An ad is appropriate if you want to reach the blogger's audience, but the product is not an editorial fit, you want tight control, or, you want more exposure on the side bar.An editorial should require a product sample (how else to review?) but nothing else. But you cannot control the message.You can also help bloggers help you by getting involved in the community, promoting quality blogs, and blogging yourself.Another way to work with bloggers is a focus group or consultancy (paid).And a final thought: Quality blogs take time and money to run.
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Candace @ Mamanista.com Jun 4, 2009 4:09 PM GMT It is a decent article but doesn't really get into the nitty gritty. There are a number of excellent posts about this from various PR and Marketing professionals who also blog.A few thoughts to add:Every blogger is an individual. Some blogs are review sites, in which case they probably have a network of reviewers to handle products outside the ages of their children.Other blogs are personal blogs or niche blogs and are very particular about only mentioning products they actively use on a regular basis and especially want to share with their readers.Look for a PR policy on blogs, take the time to get a feel for the blog, and yes, TRANSPARENCY is key for the company, the representative, and the blogger. I had a representative try to convince me she really just wanted to "share a great deal." Fortunately, the person who hired her was a seasoned professional and stepped in to turn a near-debacle into a great relationship.
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Cat @ 3 Kids and Us Jun 3, 2009 4:40 PM GMT Excellent article, especially about pitching relevant products to mom bloggers. I often turn pr reps away because they've pitched me a product that clearly doesn't meet the needs of my readers, or isn't possible to review based on my children's ages which are clearly stated in just about every place on my blog.
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