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Photo of G. Michael Maddock and Raphael Louis Viton

G. Michael Maddock and Raphael Louis Viton

G. Michael Maddock is founding partner, and Raphael Louis Viton is president, of Maddock Douglas, a company that invents, brands and markets products for "companies driven by innovation".

Recent Articles

April 13, 2010

Bipartisan Innovation


Does your company lean too far to the right? Or would a visitor walk through the halls and conclude, "What a bunch of leftists"? We aren't talking ...

March 30, 2010

An Innovation Needs Three Parents


As you will remember, we are big fans of idea parenting. We believe the people who come up with a clever innovation idea should be the ones to shepherd it ...

March 16, 2010

Three Sins Against Innovation


Every once in a while it's a good idea to make sure you're not—inadvertently—making it harder for either yourself or your team to be innovative. Here are three...

March 2, 2010

Practical Wisdom's Role in Innovation


Here's a joke we like to tell within our company. Question: How many innovators does it take to change a light bulb? Answer: Does it have to be a light ...

February 17, 2010

Knowing vs. Learning


Are you a knower or a learner? More important, is your culture a knowing or learning one? If you answer one way ("we are learners"), your odds of successful ...

February 2, 2010

Going Green's Unexpected Advantage


We think writing about our company is ridiculously narcissistic, but if you indulge us for a moment, we'll make a couple of points that can help you and your ...

January 5, 2010

Why Victims Can't Invent Anything

Consider this tale: Two salespeople for a leading athletic shoe company are sent over to a developing-world soon-to-be superpower country in the early 1980s. After a ...

December 8, 2009

Conscious Capitalism: Doing Good Via Self-Interest

Maybe if members of the social responsibility movement were to spend less time hectoring companies about climate change, worker exploitation, and the like, and more ...

November 24, 2009

Innovation: Why Failing is O.K.

Columbus insisted the world was round and then promptly missed America on his first attempt. The Wright Brothers claimed flying was possible and nearly killed ...

October 20, 2009

Sinnovation

The end-of-the-year sales push is in full swing. Planning for 2010 is under way. And between all the meetings, memos, and conference calls, your summer vacation is now...

October 6, 2009

Innovation: The Alpha Effect

We recently got a call from a friend who happens to be the CEO of a Fortune 1000 company. She told us she was leaving to go to a much smaller firm. She had nothing but...

September 22, 2009

Idea Parenting

You've seen this movie: You are involved in an amazing new product-development program. Since you're one of the brilliant ones, you are brought in early—top of the ...

September 1, 2009

Get Ideas Flowing with a Job Swap

Mike went to a high school with hundreds of kids in each class, which made gym class kind of a circus. But a technique that his gym teachers used to make sure all the ...

August 18, 2009

Question No. 1 for Managers of Innovation

""Why should I follow you?"

When you introduce your vision to have your company be more innovative, you may think your employees will ask about cost, ...

July 28, 2009

Dealing with the Brilliant Naysayer

"What if Harold doesn't approve?"

And with these five words, discussion of a potentially brilliant idea comes to a screeching halt. Most every ...

July 14, 2009

Major League Innovation

We are often asked about ways to innovate beyond the traditional business setting. In honor of the All-Star Game, here is our suggestion to the owners of professional ...

June 16, 2009

Insurers: Effective Innovators—Almost

What if we told you insurance is one of the most innovative industries we know? (Hold the smirks. We are serious.)
What if we went further and said that the ...

June 2, 2009

The New Rules of Managing Innovation

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May 26, 2009

The Smart Way to Tap Social Media

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May 12, 2009

Dive into Social Media Now

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