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Photo of G. Michael Maddock and Raphael Louis Viton

G. Michael Maddock and Raphael Louis Viton

G. Michael Maddock is founding partner, and Raphael Louis Viton is president, of Maddock Douglas, a company that invents, brands and markets products for "companies driven by innovation".

Recent Articles

February 21, 2012

Fishing Where the (Rich) Fish Are

With apologies to Jeff Foxworthy, you may—or may not—be smarter than a fifth grader. But we are willing to bet anything that you are smarter than some of the ...

January 31, 2012

The Dangerous Idea People

You are an Idea Monkey. You’ve been told you’re gifted. You can come up with dozens of ideas about any topic on command. Any topic. You are (to quote the ...

January 20, 2012

An Army of One

Think about a legendary innovation initiative your company undertook. Now think of the person who drove it. At some point you may have described him as a hero or a ...

December 27, 2011

You Deserve the Team You Get

Whoa.

December 13, 2011

Three Types of People to Hire Today

“Culture starts with the right people, and culture eats strategy for breakfast.” —Often attributed to Peter Drucker

November 22, 2011

'You Two Should Be Fired'

The response to our last article was fascinating and a bit unnerving.

November 8, 2011

Three Types of People to Fire Immediately

“I wanted a happy culture. So I fired all the unhappy people.”
—A very successful CEO (who asked not to be named)

October 24, 2011

Four Ways to 'Hear' Your Consumers

In our last column we said that people who simply listened to what consumers wanted and then created a new product, service, or business model to fill the need are ...

October 4, 2011

Shift Happens

Insurance experts. Travel experts. Legal experts. Now health-care experts.

September 13, 2011

Innovation: Size Matters

Ooh, that is a big idea, a really, really big idea. The other guys have ideas, but theirs are so small. You’d better watch out or you may hurt someone with that big ...

August 23, 2011

The Timely Death of B2B

"Let’s face it, business-to-business is dead."

August 9, 2011

The 'Not Invented Here' Challenge

Imagine your company just spent a million bucks on a high-priced consultant your chief executive swears by. The big day finally arrives, and with considerable fanfare ...

July 12, 2011

How the Big Idea Will Get You Fired

"Wouldn’t it be cool if …"

June 28, 2011

Six Innovation Secrets Your Boss Never Told You

Intelligence is learning from your own mistakes. Wisdom is learning from the mistakes of others. Here, we offer some hard-earned innovation wisdom.

June 14, 2011

Time to Remix Your Innovation Portfolio?


The best leaders watch their investments carefully. That's why if you're in charge of innovation, Wall Street is watching you. After all, according to Harvard ...

June 2, 2011

Pharma Needs an Innovation Intervention


Are you struggling to break your addiction to a bad business model, or are you living in denial? Either way, admitting that you have a problem is the first ...

May 10, 2011

What Goliath Can Teach David About Innovation


Turnabout is fair play. A couple of columns back we argued that large companies had a lot to learn from entrepreneurial firms when it comes to innovating ...

April 26, 2011

Ivy League Professors and Innovation: The Controversy


O.K., you caught us. We were trying to poke the academic bear. But our intentions were good. We saw a disturbing trend: Big process-driven companies' hiring ...

April 12, 2011

How the Ivy League Is Killing Innovation


We are seeing an alarming trend. The wrong people are making millions on innovation—teaching innovation that is. It isn't sour grapes on our part. We don't ...

March 29, 2011

Feel the Excitement: Segmentation Data, Part II


We talked last time about the simplest and most effective way to do segmentation. Step 1. Define success as specifically as possible. For example, you might ...

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