G. Michael Maddock is founding partner, and Raphael Louis Viton is president, of Maddock Douglas, a company that invents, brands and markets products for "companies driven by innovation".
February 21, 2012
With apologies to Jeff Foxworthy, you may—or may not—be smarter than a fifth grader. But we are willing to bet anything that you are smarter than some of the ...
January 31, 2012
You are an Idea Monkey. You’ve been told you’re gifted. You can come up with dozens of ideas about any topic on command. Any topic. You are (to quote the ...
January 20, 2012
Think about a legendary innovation initiative your company undertook. Now think of the person who drove it. At some point you may have described him as a hero or a ...
December 27, 2011
Whoa.
December 13, 2011
“Culture starts with the right people, and culture eats strategy for breakfast.” —Often attributed to Peter Drucker
November 22, 2011
The response to our last article was fascinating and a bit unnerving.
November 8, 2011
“I wanted a happy culture. So I fired all the unhappy people.”
—A very successful CEO (who asked not to be named)
October 24, 2011
In our last column we said that people who simply listened to what consumers wanted and then created a new product, service, or business model to fill the need are ...
October 4, 2011
Insurance experts. Travel experts. Legal experts. Now health-care experts.
September 13, 2011
Ooh, that is a big idea, a really, really big idea. The other guys have ideas, but theirs are so small. You’d better watch out or you may hurt someone with that big ...
August 23, 2011
"Let’s face it, business-to-business is dead."
August 9, 2011
Imagine your company just spent a million bucks on a high-priced consultant your chief executive swears by. The big day finally arrives, and with considerable fanfare ...
July 12, 2011
"Wouldn’t it be cool if …"
June 28, 2011
Intelligence is learning from your own mistakes. Wisdom is learning from the mistakes of others. Here, we offer some hard-earned innovation wisdom.
June 14, 2011

The best leaders watch their investments carefully. That's why if you're in charge of innovation, Wall Street is watching you. After all, according to Harvard ...
June 2, 2011

Are you struggling to break your addiction to a bad business model, or are you living in denial? Either way, admitting that you have a problem is the first ...
May 10, 2011

Turnabout is fair play. A couple of columns back we argued that large companies had a lot to learn from entrepreneurial firms when it comes to innovating ...
April 26, 2011

O.K., you caught us. We were trying to poke the academic bear. But our intentions were good. We saw a disturbing trend: Big process-driven companies' hiring ...
April 12, 2011

We are seeing an alarming trend. The wrong people are making millions on innovation—teaching innovation that is. It isn't sour grapes on our part. We don't ...
March 29, 2011

We talked last time about the simplest and most effective way to do segmentation. Step 1. Define success as specifically as possible. For example, you might ...